Hi, my name is Robin and I’m into interactive strategy.

I’ve been an active part of the web design industry since 1999, when I built my first website for a small company in Kansas. Since then, I have embraced technology and immersed myself in the aesthetic & functional qualities that make a great digital experience.

Lately I’ve been working with large and small companies to develop interactive and product strategies across web, software and mobile.

Below and throughout this site you will learn about the ways I contribute to the software development process and what inspires me.

I currently live in St. Louis, MO. You can contact me here.


Throughout my 14+ years in the web industry during such a formative period of our medium, I have gained a wide range of experience. The following is a list of specialties I have learned along the way.

Product Strategy

A big part of my job these days involves product strategy. In this role I’m responsible for assembling product requirements, checking them against market (sales) potential, and rolling this information out across functional teams so they can execute the product vision. I’ve begun to hone my skills in this area recently working with Coolfire Solutions on products like Reconn and ViewPoint.

User Experience Design

I started my career as a designer and enjoy being a part of the UX process. Great UX is the key to product success in many cases, so I like to stay up on the latest trends. I’m involved in the UX of most of the projects I work on, particularly early on during user flow and wireframe development.

Project Management

A great deal of what I do on a day to day basis consists of project management. Often it’s about finding the right tools for the job; something I’m constantly collaborating on with each functional team. Finding efficiency but always maintaining creativity is critical.

Wireframes & Requirements

Building detailed wireframes is the first and most important step in creating a great digital product from my experience. It’s one of the most important parts of a project because it allows the project team to visually understand the functionality of the product long before user experience design and development begins.

Requirements are an extension of the wireframes. The wireframes show visually how the application will perform and the requirements describe details that the development team will need to build the application.

I dabble in…

  • Corporate Branding
  • Pay-Per-Click Management
  • Google Analytics Configuration
  • Audio Editing
  • Video Editing & Conversion
  • Writing/Blogging
  • CSS
  • HTML
  • Javascript

I am proficient in…

  • Website & Mobile Interface Design
  • Website & Mobile Strategy
  • Wireframes & Requirements
  • Dev & Design Project Management
  • Creative Direction
  • Quality Assurance Management
  • Competitive Research
  • Search Engine Optimization
  • Social Media Management
  • Digital Content Strategy

My Weapons of Choice

  • Adobe Creative Suite
  • Axure
  • Google Docs
  • 37 Signals Software Suite
  • Redmine
  • Skype
  • Things
  • MacBook Air, iPhone & iPad


Currently, Robin Rath is the CEO and a co-founder of Pixel Press, a mobile technology startup that enables anyone to create their own video game using nothing more than paper, a pencil and a mobile device camera. Robin grew up playing video games and building websites and is passionate about technology that makes sharing stories and content in creative ways accessible and fun for all ages. Robin lives with his wife Ashley and daughter Kate in St. Louis, Missouri and dreams of one day owning his own X-wing.


Pixel Press

Officially, Pixel Press started in early 2013, but was an idea my friend Josh and I came up with when we were much younger. Lots more info at www.projectpixelpress.com


While at Coolfire Solutions from 2010-2013, I was tasked with launching the new corporate website. The project began in October 2012 and the site launched January 2013. www.coolfire.com


Roundthird is a company I have operated since 2002 (originally Turino Design) and is the publishing company of Pixel Press and Radial 50. Roundthird has always been just me, but I’ve collaborated with many contractors on projects through Roundthird. From 2009-2010 I partnered with Erin Steinbruegge to found The Loud Few, a digital marketing agency – this project was independent of Roundthird but I served many of my clients while at The Loud Few. The Loud Few was sold to Moosylvania in 2011. www.roundthird.com


When I started at Coolfire in March 2010 my first project was kicking off the marketing & development effort for Reconn. Reconn is an integrated mobile & hardware platform for testing satellite communication hardware. Reconn is available to the public, you can learn more about it at connectwithreconn.com.


ViewPoint is a mobile Microsoft SharePoint reader, a product of Coolfire. I work on product strategy for ViewPoint. ViewPoint is available for the iPad on iTunes, learn more at sharewithviewpoint.com

Dishy Event Planning

My wife, Ashley, is an event planner, specializing in weddings for couples in the St. Louis area. I help her with her marketing strategy and website. www.dishyevents.com

Radial 50

Radial 50 launched in July 2009 on the app store – a two man effort based on an idea I came up with and brought to life with the help of Jon Gettys. Between the lite and paid version we reached over 30,000 users in its first month and we’ve reached more than 100,000 users since it launched. Radial 50 is still available today, although it has not been updated in quite a long time. www.radial50.com


In 2012 I started working on Authentic, a web application to help people ask questions to friends, co-worker and clients. The inspiration for Authentic is to solve the challenge of asking others questions in a way that can be responded to truthfully and authentically. Authentic is currently in private beta. www.askauthentic.com

Ever Answered

Mike Dobbertin started Ever Answered in 2012, a website to help bride and grooms to be ask and answer questions about weddings. I’ve been helping Mike with the project, including UX design, UI design, and product strategy.www.everanswered.com

Saint Louis University

I started teaching at St. Louis University in 2013. I am currently co-teaching a 300 level business & entrepreneurship class. www.slu.edu


Below are a few of the things that are most important in my life.

Family & Friends

Family and friends give me the balance and support I need each day and I strive to find this balance with the people I work with as well. I enjoy spending time with my wife Ashley and daughter Katherine above all else; my inspiration to build great things.


Tycho just turned 8, he’s a blast to have around – there’s just something about dogs that makes you smile.


One of my favorite ways to get my mind off things is to follow baseball – not just watch it but analyze it. I appreciate the history of the game, the stats, and the personalities. My favorite team is the St. Louis Cardinals.

Well Being

I have a strong passion for maintaining an overall state of well being, both mentally and physically. I like to run as much as possible, and appreciate the wonder of the outdoors.


I’ve always had an interest in photography, and recently began using it as a way to be creative outside of my normal digital creative environment.


I love building things and am probably a bigger toy guy than most; building Legos is an occasional activity that satisfies my love to construct and play.



Email: robin.rath {at} gmail {dot} com
Skype: robinrath